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Your institution is a game-changer.
Your institution is a game-changer.
Philanthropic support will unlock a new level of impact.
Philanthropic support will unlock a new level of impact.
But first, you need the story that will bring your vision to life.
But first, you need the story that will bring your vision to life.
I can help.
I can help.
Let's bring your vision to life
Let's bring your vision to life
I believe in the transformative power of what's invisible now — an idea, a plan, a thoughtful solution — to shape a better future.
At the core of my work is a three-part approach: spotlighting impact, tapping into donor motivation and crafting a compelling narrative that sparks connection, confidence and meaningful commitment.
Here are some ways I can help:
Cases for Support
Cases for Support
A compelling narrative that showcases your vision, establishes urgency and demonstrates how you are uniquely positioned to make a difference.
Campaign Messaging
Campaign Messaging
Translating your organization's fundraising initiatives into a clear and compelling campaign narrative.
Donor Proposals
Donor Proposals
Customized major and principal gift proposals, presenting the impact a philanthropic gift will make, while aligning the investment with the donor's philanthropic goals.
Fundraiser Messaging Toolkits
Fundraiser Messaging Toolkits
A toolkit with case for support messaging and donor proposal templates, equipping your fundraisers for success.
Impact Stories
Impact Stories
Stories highlighting the impact of key fundraising initiatives, while recognizing, engaging and stewarding donors.
Leadership Messaging
Leadership Messaging
Strategic and compelling messaging including announcements, speaking notes and video scripts that resonate.
"You really 'get' the fundraising side and the importance of this shouldn’t be understated. Having a communications lead who understands the investment opportunities, can weigh in on them, and then weave a story around the impact is so important."
Lindsay Manning
Senior Director, Advancement, Rotman School of Management
University of Toronto
I really get it
I really get it
I am inspired by what you do and I know how to shine a light on your impact.
It starts with the big questions:
What makes your vision unique?
How will it make a difference?
How are you uniquely positioned to lead?
Why would donors support your vision?
Why here?
Why now?
"Carolyn has an incredible ability to ask the right questions — and, just as importantly, to really listen to the answers. Every conversation with her feels like she’s uncovering something deeper, and somehow she always comes back with a story that’s richer, more thoughtful, and far more compelling than what was shared.
"What impresses me most is how naturally she connects ideas to what’s happening in the world. Whether it’s a societal trend, a current event, or a broader shift in how people think and feel, Carolyn weaves those insights into her work in a way that makes every message more relevant and impactful.
"Working with Carolyn has raised my expectations of what great communications looks like. She’s become my new gold standard. If you have the chance to work with her, you’ll quickly understand why I recommend her without hesitation."
Joel Côté
Senior Vice President, Philanthropy
YMCA Hamilton|Burlington|Brantford
"Carolyn is a fantastic writer, strategist and thinker. She has a perceptive and nuanced understanding of advancement communications needs, a compelling writing style and a collaborative approach. If you need someone to elevate and sharpen your communications work, Carolyn is the right fit. She's a pleasure to work with."
Jonathan Leitch
Executive Director, Integrated Marketing and Content Strategy
University of Toronto
"I have had the pleasure of engaging Carolyn as an independent advancement writer at both St. Michael's Hospital Foundation and The Princess Margaret Cancer Foundation, after a referral from a former colleague at the University of Toronto whose opinion I respect. It was one of the best referrals I ever had.
"Not only is Carolyn a talented writer who truly understands the very niche area of advancement writing — fundraising and donor stewardship communications. She is also a consummate professional with exceptional interpersonal skills. She approaches her projects with intelligence and an inquisitive mindset. She engages with her clients and their stakeholders with diplomacy and respect. She ensures there is clarity and agreement on timelines, deliverables and expectations. And she always delivers a superior product on time. Her clients are fortunate to work with her. She is a genuine creative collaborator."
Diana Kuprel
Director of Major and Transformational Gift Communications
The Princess Margaret Cancer Foundation
A snapshot of my work
A snapshot of my work
You can find a collection of my writing here, including impact reports, feature magazine stories, research articles, donor and alumni spotlights and more. (Note that confidential advancement projects are not featured.)
"Carolyn is always a pleasure to work with—smart, open and ensures a clear understanding of the project and its deliverables, which she sees through to excellent execution."
Sara Franca
Director, Alumni & Donor Engagement,
Faculty of Arts & Science
University of Toronto
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