I started my career as a magazine journalist, drawn to complex stories and the people behind them. I loved translating big ideas into narratives that resonated, writing for publications like Toronto Life and Reader’s Digest, and earning awards and national recognition along the way.
But over time, each story began to feel like starting over, rather than building toward something larger.
That’s when I discovered advancement communications at the University of Toronto’s Faculty of Medicine (now the Temerty Faculty of Medicine). Here, storytelling shifted from illustrating what is to imagining what could be — and inspiring donors to help turn vision into reality.
By applying a feature writer’s mindset to advancement, I could make complex research and institutional priorities feel human, urgent and full of possibility.
After nearly a decade leading advancement communications at the Temerty Faculty of Medicine and later the Rotman School of Management, I chose to leave an in-house role to support more institutions and ambitions.
Today, I work as an independent consultant and strategic partner, helping foundations, advancement teams and leading scientists turn complex priorities into impact narratives that mobilize philanthropic support.
I ignite ideas that matter.