Identifying the societal challenge your organization is uniquely positioned to solve.
Illustrating the change you are creating, shifting from need to possibility.
Demonstrating why your organization is uniquely positioned to lead.
Articulating the urgency and opportunity of investing today.
Aligning the ask with the donor’s philanthropic goals and values.
Case for Support for The Princess Margaret Cancer Foundation's Carry The Fire Campaign.
A glimpse of the Toronto Academic Health Science Network’s progress and impact.
A compelling snapshot of Branksome Hall's progress on key strategic priorities, featuring proof points and punchy headlines and overviews.
Magazine-style donor report, highlighting key areas of impact through journalistic storytelling and bold graphic design.
Temerty Faculty of Medicine 2016.
A Crusade Against Cancer (Toronto Met University Magazine 2015)
Listening to the Dead (UofTMed magazine 2017)
'The ripple effect is continually expanding': U of T’s Prakash Fellowship for global surgery (UofT 2018)
Siblings honour brother: scholarships in occupational-science and therapy (UofT 2018)
'Chronic pain really challenges the medical model of health care': U of T experts talk about the opioid crisis (UofT 2019)
Huntington's disease: University of Toronto researcher is first to share lab notes in real time (UofT 2016)
U of T psychiatrists launch initiative to spot signs of psychosis early in adolescence (UofT 2017)
Research sheds new light on mysterious fungus (UofT 2015)
Toronto Life 2010 feature about a Toronto woman who underwent deep brain stimulation as an experimental treatment for severe depression. Received an honourable mention at the National Magazine Awards.
This Toronto Life 2009 article told the story of a family living underground in Toronto. It garnered honourable mentions in two categories at the National Magazine Awards, and was reprinted in by Tightrope Books in "The Best Canadian Essays 2010".
This cover story in Toronto Life (2012) featured several highly educated immigrants who had made Toronto their home. The story received an honourable mention at the National Magazine Awards.
This 2015 article exploring the dark side of vitamins was part of the 2015 UofTMed magazine issues that won the prestigious Robert Sibley Magazine of the Year by the Council for the Advancement and Support of Education (CASE). (It was the first time a Canadian alumni magazine was recognized in the 73-year history of the award.)
As part of the Rotman School of Management's Advancement Team, I led the communications of a new annual giving day campaign in 2021. This initiative won a "Best of CASE District II Award" from the Council for the Advancement and Support of Education.
This Review of Journalism article featured a group of journalists who started their own free daily after being locked out of the Journal de Quebec. It won first place for investigation and analysis at the 2009 Association for Education in Journalism & Mass Communication (AEJMC) student magazine awards, and was included in the Review's 30th anniversary anthology (2013).
Story for the Temerty Faculty of Medicine UofTMed magazine's 2016 Mystery Issue.
Feature article on conflicting views about cannabis in the medical community, for UofTMed's 2018 Cannabis Issue.
United Church Observer (now Broadview magazine) 2010 article about an 18-year-old caught in immigration limbo and fighting to study at university.
Feature story for Toronto Met University Magazine (under previous name) about the university becoming the new home to the famous Black Star Collection of historical images.
Reader's Digest 2012 article describing how Barbara Arrowsmith-Young retrained her own brain and became an early champion of neuroplasticity.
Toronto Life 2011 feature examining the the controversial crack-down on the Toronto Humane Society and the arrest of the president and senior managers.
United Church Observer (now Broadview magazine) 2010 article examining challenges and abuse faced by temporary foreign workers in Canada.
This Magazine 2009 feature article about a Scarborough medical clinic serving people without health care coverage. Chosen as one of The Globe and Mail's "Best Magazine Reads on the Rack."
Feel It in Your Bones (Reader's Digest 2013)
Revealing Skin (Reader's Digest 2014)
Born to be Wild (Reader's Digest 2012)
Proof it (Today's Parent 2012)
In 2010 and 2011, I wrote a weekly column in Toronto's Metro news, called "Urban Compass." Here are samples of the column.
In 2012, I wrote daily "news you can use" lifestyle posts for the Yahoo news "Shine On" blog. Here are a few samples.
"I have had the pleasure of engaging Carolyn as an independent advancement writer at both St. Michael's Hospital Foundation and The Princess Margaret Cancer Foundation, after a referral from a former colleague at the University of Toronto whose opinion I respect. It was one of the best referrals I ever had.
"Not only is Carolyn a talented writer who truly understands the very niche area of advancement writing — fundraising and donor stewardship communications. She is also a consummate professional with exceptional interpersonal skills. She approaches her projects with intelligence and an inquisitive mindset. She engages with her clients and their stakeholders with diplomacy and respect. She ensures there is clarity and agreement on timelines, deliverables and expectations. And she always delivers a superior product on time. Her clients are fortunate to work with her. She is a genuine creative collaborator."
Diana Kuprel
Director of Major and Transformational Gift Communications,
The Princess Margaret Cancer Foundation