Advancement Communications
Advancement Communications
Embedded Files
Your institution is a game-changer.
Your institution is a game-changer.
Philanthropic support will unlock a new level of impact.
Philanthropic support will unlock a new level of impact.
But first, you need the right words to bring your vision to life.
But first, you need the right words to bring your vision to life.
I can help.
I can help.
Bringing your vision to life
Bringing your vision to life
I believe in the transformative power of what's invisible now—an idea, a plan, a thoughtful solution—to shape a better future.
At the core of my work is a three-part approach: spotlighting impact, tapping into audience perspective and crafting compelling narratives that spark connection, confidence and meaningful commitment.
"You really 'get' the fundraising side and the importance of this shouldn’t be understated. Having a communications lead who understands the investment opportunities, can weigh in on them, and then weave a story around the impact is so important."
Lindsay Manning
Senior Director, Advancement, Rotman School of Management
University of Toronto
I really get it
I really get it
I am inspired by what you do and I know how to shine a light on your impact.
It starts with the big questions:
What makes your vision unique?
How will it make a difference?
How are you uniquely positioned to lead?
Why would donors support your vision?
Why here?
Why now?
Cases for Support
Cases for Support
A compelling narrative to showcase your vision and how you are uniquely positioned to make a difference.
Campaign Messaging
Campaign Messaging
Translating your organization's fundraising initiatives into a clear and compelling campaign narrative.
Proposals
Proposals
Customized major and principal gift proposals, presenting a compelling vision of how specific funding opportunities align with a donor's philanthropic goals.
Proposal Templates
Proposal Templates
A package of customizable donor proposals, equipping fundraisers with tools for success.
Donor Stories
Donor Stories
Fantastic tools to highlight the impact of key fundraising initiatives, while engaging and stewarding donors.
Impact Reports
Impact Reports
Impact reports you actually want to read (instead of skim through on your way to the donor listing).
"Carolyn is a fantastic writer, strategist and thinker. She has a perceptive and nuanced understanding of advancement communications needs, a compelling writing style and a collaborative approach. If you need someone to elevate and sharpen your communications work, Carolyn is the right fit. She's a pleasure to work with."
Jonathan Leitch
Executive Director, Integrated Marketing and Content Strategy
University of Toronto
A snapshot of my work
A snapshot of my work
You can find a collection of my writing here, including impact reports, feature magazine stories, research articles, donor and alumni spotlights and more. (Note that confidential advancement projects are not featured.)
"Carolyn is always a pleasure to work with—smart, open and ensures a clear understanding of the project and its deliverables, which she sees through to excellent execution."
Sara Franca
Director, Alumni & Donor Engagement,
Faculty of Arts & Science
University of Toronto
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