Advancement Communications

Your institution is a game-changer. 

With philanthropic support, you will unlock a new level of impact. 

But first, you need the right words to bring your vision to life. I can help.

"You really 'get' the fundraising side and the importance of this shouldn’t be understated. Having a communications lead who understands the investment opportunities, can weigh in on them, and then weave a story around the impact is so important."

Lindsay Manning

Interim Executive Director, Development, Rotman School of Management

University of Toronto

I really get it

I am inspired by what you do, and I know how to shine a light on your impact. 

But first, I'm not afraid to ask the big questions, including:

What makes your vision unique?

How will your work/research/campaign make a difference? 

How are you uniquely positioned to lead?

Why would donors support your vision?

Why here?

Why now?

Bringing your vision to life

I partner with fundraising professionals and leadership teams to translate educational and research initiatives into inspiring cases for support, proposals, proposal template packages, campaign messaging, impact stories, reports and more.

Cases for Support 

A compelling narrative to showcase your vision and how you are uniquely positioned to make a difference.

Proposal Templates 

A package of customizable donor proposals, equipping fundraisers with tools for success.


Customized major and principal gift proposals, presenting a compelling vision of how specific funding opportunities align with a donor's philanthropic goals.

Campaign Messaging

Translating your organization's fundraising initiatives into a clear and compelling campaign narrative.

Donor Stories

Fantastic tools to highlight the impact of key fundraising initiatives, while engaging and stewarding donors.

Impact Reports

Impact reports you actually want to read (instead of skim through on your way to the donor listing).

"Carolyn is a fantastic writer, strategist and thinker. She has a perceptive and nuanced understanding of advancement communications needs, a compelling writing style and a collaborative approach. If you need someone to elevate and sharpen your communications work, Carolyn is the right fit. She's a pleasure to work with."

Jonathan Leitch

Executive Director, Integrated Marketing and Content Strategy

University of Toronto

What it's like to work with me

Lindsay Manning, Interim Executive Director, Development, Rotman School of Management, offers a glimpse of what it's like to work with me.

I have had the opportunity to support on several cases for support and proposal templates. 

Here is her feedback:

What did you find valuable about the process and the materials we developed?

What was it like to work with me on these projects?

A snapshot of my work

You can find a collection of my writing here, including feature magazine stories, research articles, donor and alumni spotlights, reports and more. (Note that confidential advancement projects are not featured.)

"Carolyn is always a pleasure to work with — smart, open and ensures a clear understanding of the project and its deliverables, which she sees through to excellent execution."

Sara Franca

Director, Alumni & Donor Engagement, 

Faculty of Arts & Science

University of Toronto 

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