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You have a vision worth building.
You have a vision worth building.
I help you bring it to life.
I help you bring it to life.
I partner with fundraising teams to translate complex priorities into impact narratives to mobilize philanthropic support.
Let's turn your vision into impact.
Get in touch at carolyn@caromorris.ca
I can help:
I can help:
Illustrate their vision in a way that captivates hearts and minds
Inspire philanthropic donors to invest in a life-changing initiative through compelling cases for support and proposals
Equip your fundraising team with key messaging toolkits and templates
Showcase impact with stories your community will want to read
Translate complex research initiatives into tangible, relatable stories and explainers
"Carolyn is a fantastic writer, strategist and thinker. She has a perceptive and nuanced understanding of advancement communications needs, a compelling writing style and a collaborative approach. If you need someone to elevate and sharpen your communications work, Carolyn is the right fit. She's a pleasure to work with."
Jonathan Leitch
Executive Director, Integrated Marketing and Content Strategy
University of Toronto
Services
Services
Cases for Support
Cases for Support
A compelling narrative that showcases your vision, establishes urgency and demonstrates how you are uniquely positioned to make a difference.
Donor Proposals
Donor Proposals
Customized major and principal gift proposals, presenting the impact a philanthropic gift will make, while aligning the investment with the donor's philanthropic goals.
Fundraiser Messaging Toolkits
Fundraiser Messaging Toolkits
A toolkit with case for support messaging and donor proposal templates, equipping your fundraisers for success.
Impact Stories
Impact Stories
Stories highlighting the impact of key fundraising initiatives, while recognizing, engaging and stewarding donors.
"You really get the fundraising side, and the importance of this shouldn’t be understated. Having a communications lead who understands the investment opportunities, can weigh in on them, and then weave a story around the impact is so important."
Lindsay Manning
Senior Director, Advancement, Rotman School of Management
University of Toronto
About me
About me
I started my career as a magazine journalist, drawn to complex stories and the people behind them. I loved translating big ideas into narratives that resonated, writing for publications like Toronto Life and Reader’s Digest, and earning awards and national recognition along the way.
But over time, each story began to feel like starting over, rather than building toward something larger.
That’s when I discovered advancement communications at the University of Toronto’s Faculty of Medicine (now the Temerty Faculty of Medicine). Here, storytelling shifted from illustrating what is to imagining what could be — and inspiring donors to help turn vision into reality.
Clients
Clients
I am grateful to have supported these incredible organizations.
University of Toronto
U of T Division of University Advancement
U of T Temerty Faculty of Medicine
U of T Factor-Inwentash Faculty of Social Work
Rotman School of Management (U of T)
McMaster University
Toronto Metropolitan University
Western University
Drake International
Branksome Hall
Havergal College
Upper Canada College
The Princess Margaret Cancer Foundation
Toronto Academic Health Science Network
St. Michael's Hospital Foundation
Parkinson Canada
Toronto Life Magazine
Reader's Digest
Today's Parent
Empowered Kids Ontario
"I have had the pleasure of engaging Carolyn as an independent advancement writer at both St. Michael's Hospital Foundation and The Princess Margaret Cancer Foundation, after a referral from a former colleague at the University of Toronto whose opinion I respect. It was one of the best referrals I ever had.
"Not only is Carolyn a talented writer who truly understands the very niche area of advancement writing — fundraising and donor stewardship communications. She is also a consummate professional with exceptional interpersonal skills. She approaches her projects with intelligence and an inquisitive mindset. She engages with her clients and their stakeholders with diplomacy and respect. She ensures there is clarity and agreement on timelines, deliverables and expectations. And she always delivers a superior product on time. Her clients are fortunate to work with her. She is a genuine creative collaborator."
Diana Kuprel
Director of Major and Transformational Gift Communications, The Princess Margaret Cancer Foundation
Select Projects
Select Projects
A snapshot of the projects I've had the opportunity to develop. You can find more of my work here.
PMCF Case for Support_2025.pdfThe Princess Margaret Cancer Foundation: Carry The Fire Case for Support 2025
The Princess Margaret Cancer Foundation: Carry The Fire Case for Support 2025
Case for Support for The Princess Margaret Cancer Foundation's Carry The Fire Campaign.
BH_StrategyReport_2023_24_V15.pdfBranksome Hall's 2023-2024 Strategy Report: Unlocking Potential
Branksome Hall's 2023-2024 Strategy Report: Unlocking Potential
A compelling snapshot of Branksome Hall's progress on key strategic priorities.
TAHSN AR 2023 FA_Screen.pdfTAHSN Impact Report 2023: Together We Are Asking The Big Questions
TAHSN Impact Report 2023: Together We Are Asking The Big Questions
A glimpse of the Toronto Academic Health Science Network’s progress and impact.
"Carolyn is always a pleasure to work with—smart, open and ensures a clear understanding of the project and its deliverables, which she sees through to excellent execution."
Sara Franca
Director, Alumni & Donor Engagement, Faculty of Arts & Science
University of Toronto
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